What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave … Read more

We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep with … Read more

A slew of new technologies continued to hit the market in 2018, which has become more the rule than the exception in recent years. For marketers, the real shift is not so much with the technologies th … Read more

Parental Optimism Doing better than your folks was once a standard benchmark of American life. But that hasn’t been the case for a while. About 50% of consumers born in 1984 were earning more at age 3 … Read more

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read more

Feels Like Happiness Wealthier consumers find happiness in experiences, while less affluent prefer stuff. Experiential marketing is what Instagram Stories are made of. Look at me, I’m skydiving into a … Read more

When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while som … Read more

“Machine learning” may not be a term you’ve heard before. But if your first impulse is to ask Alexa what it is, you’re already using one application of it. Machine learning is the practice of get … Read more

Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more

Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our H … Read more