Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanosecond to absorb your message, … Read article
From championing Michigan healthcare, to hospitals going beyond their four walls, to a less than champion POV on what we do from a frustrated cancer patient, to the “drunk shopping” phenomenon, we’ve got some quick tips and trends to keep … Read article
In August of 2015, Facebook announced an entirely new way for people to engage with their family, friends and fans. Facebook Live was instantly all about what was happening at an exact moment in time. It was a way to show … Read article
Ask any 20-something-year old where they’re living, and now more than ever, they’ll likely tell you they’re renting an apartment. But… it’s not because they’re delaying their adulthood. It’s actually quite the opposite. While the popular narrative is that Millennials … Read article
Concerned about the state of affairs for healthcare reform? Wondering how it’s all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital Association (MHA), gets it — and has just … Read article
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Franklin was flying a kite. Franklin and … Read article
BIRMINGHAM, Mich., Nov. 13, 2017 — Brogan & Partners’ President Ellyn Davidson has named five new associates—Kaitlynn Knopp, Emily Marchak, Laura Pryor, Carly Schiff and Christina Tebbe. Pryor was also promoted to associate creative director. Brogan President Ellyn Davidson made … Read article
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is … Read article
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish I could … Read article
If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same. But to … Read article
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the social media revolution now … Read article
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a new survey. Meanwhile half of Millennials would surrender … Read article