Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Brands that miss this important … Read article
Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit nature preserve in the Red River Gorge. The Valley … Read article
Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled into town with a fleet of trucks filled with … Read article
Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studies published over three decades, measuring consumer recall among men and women. “We found … Read article
Marketers make ads. Ad blocking software blocks ads. There’s a reasonable assumption that we wouldn’t like each other. Thankfully, there’s hope. While ad blocking is becoming more popular, the facts of the software are often overshadowed by the fear that we’re … Read article
When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the family. But when it comes to stocks, mutual funds … Read article
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And (of course) Millennials, too. Well, these people care less … Read article
Just because a kid has a bank account, it doesn’t mean she knows how to manage it. A recent report by the Organisation for Economic Co-operation and Development (OECD) suggests that many teens aren’t financially literate. The findings, released in … Read article
Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent less than their Boomer parents did at the same age. Here … Read article
In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millennials, Gen Z has their … Read article
My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated friend’s birthday recently with a rock climbing trip. It was his 16-year-old daughter’s … Read article
From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check out how … Read article