A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
The pros and cons of sub-branding and brand extension.
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-brandin … Read more
Weekly Recap – October 5, 2015
The world of marketing is constantly evolving. With industry trends, social media, campaign measurement and generational marketing tactics emerging daily, it can be difficult to stay on top of the lat … Read more
Millennials choose TV shows with a hearty side of social media.
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning … Read more
Want Millennials to thrive at work? Follow these 3 Fs.
Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly … Read more
4 things nonprofits should know about Millennials.
Be the change that you wish to see in the world. – Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do M … Read more
4 Millennial social media habits explained: Twitter.
When it comes to social media, Millennials choose Twitter as one of their favorite platforms. A recent survey showed 37 percent of Millennials actively use Twitter, making it the fourth most popular s … Read more
Millennial women defy marketing labels.
Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform m … Read more
Weekly Recap – September 28, 2014
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
4 Millennial social media habits explained: Snapchat.
In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insi … Read more
How to market healthcare to all the generations: Gen X.
Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to … Read more
