I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets the stage for the rest of their … Read article
Birmingham, Mich., June 28, 2013 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, has won three Telly Awards for its recent work with the Michigan Department of Community Health (MDCH). Announced earlier this month, … Read article
Birmingham, Mich., June 28, 2013 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Sarah Komar to its team in the role of junior art director. The announcement was made … Read article
Birmingham, Mich., June 28, 2013 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Katie Rehrauer to its team, in the role of account manager. The announcement was made by … Read article
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in. My father owned two stores and sold to Rite Aid in 1999. He … Read article
Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Collaborative consumption is a way of sharing products and services instead of having … Read article
When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. “Women make 80% of all travel decisions”, … Read article
“You must be the change you want to see in the world.” This is one of my favorite quotes from Mahatma Gandi. For most of us, it is easier said than done, unless you are one of the people participating in a … Read article
The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores and online. Which is why the “Priceless” MasterCard … Read article
“Human Banking” is a trend in marketing for financial services. It is not, as I first surmised, the harvesting and storage of human organs. I guess I’ve watched a few too many dystopic sci-fi films. What the term Human Banking … Read article
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation photos and proud report-card posts, the idea … Read article
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. women’s purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion … Read article