Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting … Read article
We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give us some … Read article
BIRMINGHAM, Mich., March 30, 2015 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has earned three Service Industry Advertising Awards (SIAA), including a gold for its work with the Scleroderma Foundation Michigan Chapter Hideous Holiday … Read article
These days, just about anyone can write a blog and have it published online. So when it comes to your business’s blog, how can you make it stand out from millions of other posts floating in the blogosphere? At Brogan, … Read article
BIRMINGHAM, Mich., Feb. 17, 2015 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of three new employees. The announcement was made by Brogan’s Managing Partner, Ellyn Davidson. Birmingham resident … Read article
Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A recent Forbes article captured five emerging marketing trends that caught our attention. Take … Read article
Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search feature is genius. And from a … Read article
You may not be able to guarantee something to go viral on social media. So why not take something that’s already viral and use it to your advantage? That’s exactly what Water is Life did for their campaign. As their … Read article
Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the perfect stage … Read article
Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to hear from is … Read article
Nonprofit organizations need people to support their cause, which is why they turn to social media to get the word out. TwitChange is a nonprofit organization that specifically exists to utilize change in the world through social media. That is, … Read article
With 284 million monthly users sending 500 million tweets per day, Twitter has quickly become one of the largest social media sites in the world. Founded in 2009, Twitter is as an online networking service that enables users to send … Read article