Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything you need to be … Read article
Haven’t seen “The Royals” yet? We’ll give you a quick run down. E!’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positive light on the monarchy… but … Read article
Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online. But don’t just take our word … Read article
We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the second rule … Read article
When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts. On the day the brand … Read article
Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular consumer content, hospitals should leverage their vast expertise to become an … Read article
Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 18 to 34-year-olds reported using their smartphone on a … Read article
Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page. As early adapters of gamification, their page is full … Read article
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website … Read article
When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your business to get started on Instagram. … Read article
If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its user-generated content by folding in ProPublica’s healthcare statistics and placing it onto the … Read article
Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because of these changes, it’s all the more important … Read article