Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re … Read article
It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memorability and relatability. We’d been waiting months for this very … Read article
BIRMINGHAM, Mich., Feb. 3, 2017 — Brogan & Partners has named one new associate and several new hires. Ellyn Davidson, president, made the announcement. Tamra Marinello, corporate support specialist, is the agency’s newest associate. Marinello joined Brogan four years ago. … Read article
If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffic over time (HubSpot) Blogs build traffic. B2B companies … Read article
Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about personal health. Instead of placing physical appearance as top … Read article
BIRMINGHAM, Mich., Jan. 30, 2017 — The National Women’s History Project is recognizing Ellyn Davidson, president of Brogan & Partners, with a Career Mastered Leadership in Action Award. Ellyn, along with the other honorees, will be recognized at an Awards … Read article
How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live video, 360-degree photos and recommendations? There’s still … Read article
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming live from Utah at the … Read article
Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if they indulged a little too … Read article
Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance? Before we get carried away, let’s take a look at what’s happening. The WHO, the WHAT and the WHY. Just last … Read article
Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it … Read article
For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist. Which … Read article