Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention. They’re researching, comparing providers and socializing healthcare experiences like never before. The healthcare industry is … Read article
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of websites are fully accessible and viewable to consumers with … Read article
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also looking for new, engaging ways to connect with consumers. Where can … Read article
This past year, Instagram has seen some major growth across their platform. According to the latest data pull, time spent watching videos is up by 80 percent and videos produced daily increased by four times the volume. With consumer behavior … Read article
If we were to sum up in one word the way people are feeling about money going into the new year, that word would be “nervous.” The current administration came into office vowing to repeal the Affordable Care Act, which … Read article
Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanosecond to absorb your message, … Read article
From championing Michigan healthcare, to hospitals going beyond their four walls, to a less than champion POV on what we do from a frustrated cancer patient, to the “drunk shopping” phenomenon, we’ve got some quick tips and trends to keep … Read article
In August of 2015, Facebook announced an entirely new way for people to engage with their family, friends and fans. Facebook Live was instantly all about what was happening at an exact moment in time. It was a way to show … Read article
Ask any 20-something-year old where they’re living, and now more than ever, they’ll likely tell you they’re renting an apartment. But… it’s not because they’re delaying their adulthood. It’s actually quite the opposite. While the popular narrative is that Millennials … Read article
Concerned about the state of affairs for healthcare reform? Wondering how it’s all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital Association (MHA), gets it — and has just … Read article
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Franklin was flying a kite. Franklin and … Read article
BIRMINGHAM, Mich., Nov. 13, 2017 — Brogan & Partners’ President Ellyn Davidson has named five new associates—Kaitlynn Knopp, Emily Marchak, Laura Pryor, Carly Schiff and Christina Tebbe. Pryor was also promoted to associate creative director. Brogan President Ellyn Davidson made … Read article