Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always important to remember that once … Read article
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ community, BMO is doing more … Read article
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United Kingdom, is using the Platinum Jubilee weekend for breast … Read article
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to those who have a disability. … Read article
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my key takeaways from this very worthwhile hour: National healthcare … Read article
In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve written for almost every medium – TV, radio, print, outdoor, social, digital, … Read article
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer prices from the previous … Read article
BIRMINGHAM, Mich., May 5, 2022—Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won 3 golds, a bronze and a merit at the 39th Annual Healthcare Advertising Awards. Brogan won gold in the COVID marketing campaign category … Read article
Carly Schiff has been promoted to Director of Web Experience at Brogan & Partners. Schiff earned the promotion after taking an increasing leadership role for website development while managing account director responsibilities. “Carly has been a valuable member of the … Read article
There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphones. Although electronics and devices have influenced the surrounding world, … Read article
According to recent research for a PwC Global Consumer Insights Survey, consumers care more about sustainability than ever before. In fact, about half of respondents claim to consciously consider factors related to sustainability when making purchasing decisions – wanting to … Read article