Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it. In any case, I cannot imagine … Read article
Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country. In developing countries, gender discrimination and gender … Read article
He loves me. He loves me not. The game that many of us played as young girls repeats itself for those in abusive relationships. As nurturers, women believe we can change people. We are usually more forgiving than men, more … Read article
There is a reason it’s called body image. The image we have in our head doesn’t always match the image in the mirror. Just today, my skinny, healthy friend, commented on how she feels fat. I am like “Hello! You … Read article
As a creative director, I believe the best creative always surprises. I am always drawn to work that juxtaposes images in unexpected ways. This campaign for Land Transport New Zealand does a masterful job at this. The photography and retouching … Read article
I read somewhere that the generation now graduating, Generation Y, will be the least entrepreneurial of any generation. Over scheduled by parents and over rewarded with trophies for just about everything, they don’t seem to be as much of go-getters … Read article
[Birmingham, MI] – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing, will speak at the 5th Annual E2 Detroit Convention on October 15th at Wayne State University’s McGregor Conference Center and Community Arts Auditorium. Bounds will join a … Read article
[Birmingham, MI] – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing, will address Kelly Services Corporate IAAP Chapter employees at their headquarters in Troy on Wednesday, September 16, 2009. Bounds will discuss her rise from personal assistant to … Read article
Awareness is nice, but it won’t put a roof over anyone’s head. The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing campaign for Covenant House, the largest homeless shelter … Read article
I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the Michigan … Read article
Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame seed bun” first to our Magnavox then … Read article
What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to be when they grow up, … Read article