I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world a better place. Some of … Read article
Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s best. The UN Voices Project combines cutting edge … Read article
Ellyn Davidson addresses confusion and dangers of guidelines at Skyline Club event [Birmingham, MI] – Ellyn Davidson, a partner at Brogan & Partners Convergence Marketing and breast cancer survivor is not happy about the sweeping changes in the newly proposed … Read article
Over the years, the WWF has done some brilliant advertising. The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog has done an admirable job collecting some of … Read article
Okay, I cannot do a blog series on creative social marketing without giving some props to our client, the Michigan Department of Health and Human Services. For over 20 years, we’ve been partners in creating some of the most memorable ad … Read article
National awards celebrates the big ideas that come out of smaller firms [Birmingham, MI] – Brogan & Partners Convergence Marketing has been awarded four International Davey awards for advertisements they created for several different clients. Brogan & Partners received top … Read article
Homophobics are still in the closet. Even though most of us have gay friends, relatives, co-workers or at the very least have watched “Will & Grace”, homophobia is still hiding out there. And sometimes, it comes out, passive-aggressively, like when … Read article
This PSA is so powerful, I am going to let it speak for itself. Maybe we all would care more about the land mine problems in other countries, if it were in our backyard. Subscribe to our blog to get … Read article
[Birmingham, MI] – Dave Ryan, partner and associate creative director at Brogan & Partners Convergence Marketing received the prestigious Gold Graphis Award this week for his design work on “Ta Ta,” a logo used on a T-shirt designed for the … Read article
Despite the 40 billion dollars poured into the diet industry, 2 out of 3 Americans are clinically obese. I, myself, have poured a big chunk of change into this industry. And while I adore my nutritionist, Gail Posner, and the … Read article
“This is your brain. This is your brain on drugs.” Was there even anti-drug advertising before this memorable spot hit our TV sets in the 80’s? The mother to all PSA’s, this spot has been quoted, copied, spoofed, and lives … Read article
[Birmingham, MI] – Marcie Brogan, founder and chair of Brogan & Partners Convergence Marketing will join seven others being inducted to the International Institute Foundation Heritage Hall of Fame Gallery on Tuesday, November 10, 2009 at the Detroit Marriott Renaissance … Read article