Rah! Rah! Sis-Boom! Biz!
We love our teams. And are well-known for getting behind them. Win or lose, they can count on a loyal fan base to be there for them. Cheer them on. Believe in them. We have another team to get behind. … Read article
Brogan & Partners Blog
Brogan & Partners announces new client, C2AE.
(Birmingham, Mich. March 21, 2012) – Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of C2AE to its growing client roster. The announcement was made today by Ellyn Davidson, … Read article
The future of User Interface (UI) Design: Part 1.
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usability police” and for years … Read article
The Hunger Games teams up against hunger.
Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been kind of indifferent to the Hunger … Read article
A secondhand smoke YouTube singing sensation.
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potential, they will … Read article
SXSW for newbies: A day in the life of a SXSW virgin.
South by Southwest or better known as SXSW, is an interactive, music and film festival. A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival. In particular, I was a … Read article
Celebrating Michigan Stem Awareness Week.
Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology, Engineering and Mathematics. It … Read article
Helping me rank better at SXSW (SXSW Workshop).
After attending SXSW, one of the best sessions was Dear Google and Bing: Help me rank better! It was practical and gave me tangible items I could take back to my company and to all of you. The session included Danny … Read article
Sara Blakely, Saving the World One Booty at a Time.
Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or rounding out their booties with … Read article
Celebrating International Women’s Day.
When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accomplishments women have made around the world. 2011 marked a huge … Read article
Marketing to women that connects, example 5: Allstate or Travelers?
Sometimes great marketing to women is simply just great marketing. So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” campaign. According to Bridget … Read article
A new era for JCPenney.
Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? Or when Banana Republic was … Read article