Brogan & Partners Blog

How P&G won gold in Sochi by connecting with mothers.

It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent report from Kantar … Read article

Marketing to Women Insights: Insight #1 – Advertisers need to get it more often.

Do you feel advertisers understand women?

We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand women?” Of our sample, 77% said that … Read article

The best superbowl commercial was not on the superbowl.

Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creative directors to tweet their opinions of the commercials … Read article

Brogan & Partners wins Frankenmuth Insurance account

BIRMINGHAM, Mich., Jan. 22, 2014—Brogan & Partners today announced that it has been selected agency of record for Frankenmuth Insurance. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. “We are pleased to welcome Brogan & Partners as … Read article

Blog well, or don’t bother?

“Is it better to blog badly than to not blog at all?” This question was posed to us at a recent meeting with a prospective client. Blogs being an integral part of successful inbound marketing strategy, our gut reaction was … Read article

Pharmacy Advantage selects Brogan & Partners as agency

BIRMINGHAM, Mich., Jan. 9, 2014—Pharmacy Advantage Specialty Pharmacy, headquartered in Troy, has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. Brogan & Partners will work with Pharmacy Advantage to develop … Read article

PREZIO Health hires Brogan & Partners as its agency

BIRMINGHAM, Mich., Jan. 7, 2014—Madison Heights-based PREZIO Health, a national company recognized for implementing surgical workflow solutions,has hired Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. “PREZIO Health is a leader … Read article

Jazmine Robinson joins Brogan & Partners as Account Coordinator

BIRMINGHAM, Mich., January 3, 2014 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Jazmine Robinson to its team, in the role of account coordinator. The announcement was made by … Read article

WestJet puts the joy back into air travel with nontraditional marketing stunt.

There’s not much joy in airline travel today. Even before boarding the plane, passengers must carefully organize and weigh their luggage, go through various states of undress to clear security and jockey for an early boarding position to secure space … Read article

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