It’s official: Millennials have been universally dubbed “The Foodie Generation.” The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gourmet fare. Recent surveys show that 42 percent of Millennials eat at … Read article
With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s … Read article
DETROIT, June 11, 2015 — Maria Marcotte, CEO of Birmingham-based marketing agency Brogan & Partners, has been elected to chairman of the Birmingham Bloomfield Art Center (BBAC) Board of Directors. Marcotte previously served the BBAC chairman elect. The BBAC serves … Read article
Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad. Whirlpool Dad packs his kids lunches with wheat bread sandwiches and … Read article
BIRMINGHAM, Mich., June 8, 2015 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won silver, bronze and merit honors at the 32nd Annual Healthcare Advertising Awards. The awards recognize Brogan’s work with Covenant HealthCare, … Read article
In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for multiple accounts. How your brand … Read article
DETROIT, June 4, 2015 — Ellyn Davidson, managing partner for Birmingham-based marketing agency Brogan & Partners, has been named to the Facing Our Risk of Cancer Empowered (FORCE) Board of Directors. For more than 16 years, FORCE has been the … Read article
What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Covenant HealthCare’s da Vinci Surgery campaign. The combination of … Read article
Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread … Read article
On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a custom emoji that automatically attached … Read article
Are you female? Are you between the ages of 25 and 34? Are you living in Detroit? If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook post to … Read article
Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting … Read article