In the past, gourmet cuisine came with a kind of exclusivity; diners with taste buds refined enough to appreciate exotic ingredients, and elaborate preparations were few and far between. Now, foodie culture is becoming more and more mainstream—and accessible to … Read article
The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Baltimore Ravens had taken the … Read article
When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of … Read article
Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define it as pure brilliance. When … Read article
What exactly is a rock star? Let’s break it down: A “rock” is something that offers support; is solid, secure, stable and strong. A “star” is something celebrated and brilliant; outstanding, effective, stellar, luminary, ideal and glorious. Combined, a “rock … Read article
It’s official: Millennials have been universally dubbed “The Foodie Generation.” The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gourmet fare. Recent surveys show that 42 percent of Millennials eat at … Read article
With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s … Read article
DETROIT, June 11, 2015 — Maria Marcotte, CEO of Birmingham-based marketing agency Brogan & Partners, has been elected to chairman of the Birmingham Bloomfield Art Center (BBAC) Board of Directors. Marcotte previously served the BBAC chairman elect. The BBAC serves … Read article
Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad. Whirlpool Dad packs his kids lunches with wheat bread sandwiches and … Read article
BIRMINGHAM, Mich., June 8, 2015 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won silver, bronze and merit honors at the 32nd Annual Healthcare Advertising Awards. The awards recognize Brogan’s work with Covenant HealthCare, … Read article
In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for multiple accounts. How your brand … Read article
DETROIT, June 4, 2015 — Ellyn Davidson, managing partner for Birmingham-based marketing agency Brogan & Partners, has been named to the Facing Our Risk of Cancer Empowered (FORCE) Board of Directors. For more than 16 years, FORCE has been the … Read article