Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, but do consumers miss critical information when the … Read article
My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on “Match Day”, when graduating medical students nationwide each receive … Read article
Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) copy must adhere to the following: … Read article
Brogan & Partners has been awarded gold and silver Service Industry Advertising Awards (SIAAWARDs) for its work with Frankenmuth Insurance, ComForCare, Franciscan Alliance and Consumers Energy. More than 1,700 entries were received in this year’s competition. Gold awards were given … Read article
Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily consume it just the same. In fact, a recent study … Read article
As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric surgery, I’ve marketed just about every health program you could … Read article
Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-generated content. It refers … Read article
From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is it their instant feedback or the … Read article
It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us … Read article
Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting brands and users to create more ways to … Read article
Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying, the best marketing plan can get lost in translation. So what do all these words really mean? Here are 16 media terms every marketer should know: … Read article
Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is right for you? Here are … Read article