Trends

You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out in … Read article

“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Grea … Read article

Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don … Read article

I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop … Read article

In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read article

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, link … Read article

When was the last time an advertisement made you think? Was it a billboard? A commercial? A print ad? A social media status update? Regardless of the medium, the ad made you think. It changed your per … Read article

Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they us … Read article

Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, e … Read article

Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office v … Read article