Media Planning & Buying

Our media department is our other creative department. Our expertise is in finding the most creative and effective ways to reach your audience and get the most bang for your buck (not to mention, added value for free media). The digital world changes faster than you can post a selfie, so we keep tabs on best practices, study the changes in user interface and invite the leading digital and mobile media purveyors into the agency so we can learn the latest and greatest. Our tools, such as Scarborough research, Nielsen @Plan and ratings data, play an important role in leading us to the right communication mix. We're an official Google Partner, so we know how to help your customers find you faster. And we'll work with you to develop media strategies that maximize website traffic, engagement, conversions and results. Our metrics team constantly monitors and refines performance analytics so we can optimize along the way to ensure your message is breaking through and reaching goals (or exceeding them). In fact, our reporting documents are so impressive, once your executive team sees them, they may even expand your marketing budget.

Broadcast and cable TV & Radio & Out-of-home & Print & Interactive display ads & Rich media & Native advertising & Demographic targeting & Behavior-based targeting & Contextual targeting & Geotargeting & Cross-screen targeting & Retargeting & Programmatic media & Search engine marketing & Non-traditional marketing & Street teams & Oversized units & Google Adwords & Text campaigns & Mobile applications & In-game advertising & Gamification & Performance metrics benchmarking & Analytics reporting & Ongoing optimization & Audio and video streaming & Paid social & Cinema & Buzzfeed

BrandingAdvertisingMedia Planning & BuyingSocial Media MarketingInbound MarketingWebsite DevelopmentLoyalty MarketingPoint-of-Sale MarketingInternal CommunicationsNon-Traditional MarketingPublic Relations Alliance

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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