Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read article

Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to … Read article

Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theat … Read article

Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took … Read article

Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read article

Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest bran … Read article

Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women … Read article

I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us ar … Read article

In the past couple of months, a few brands have been reaching out to Facebook fans in an extra-ordinary way – with personalized videos. Febreze is the most recent example with their “Million Thanks.” … Read article

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read article