In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. Men—or more specifically, husbands—use the blender with no … Read article
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile messages, emails, a facebook community, tv, radio, … Read article
At Facebook HQ today, founder and CEO Mark Zuckerberg announced the new and improved search engine tool “Graph Search” for Facebook. This tool allows you to search for particular information within your social graphs. The main goal of Graph Search … Read article
(Birmingham, Mich., Jan. 8, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of DenteMax, LLC, to its robust group of health care clients. The announcement was made … Read article
How well does Proctor & Gamble understand how to market to women? They invented the Soap Opera. P & G has always been out in front scouring for new products and new ways to help a woman keep house and … Read article
(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Eric Bunch to its team, in the role of associate/web developer. The announcement was made by … Read article
There will always be those woman-only products that you can market without giving men a second thought: maxi-pads, push-up bras, remedies for PMS, etc. Similarly, some products can be marketed to men and men alone—aftershave, athletic supporters, and so forth. … Read article
When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on the inspirational copy from … Read article
Here’s a fascinating, female-driven development in the car world: features that prevent wrinkles (in skin, not clothes, though a car that magically keeps your clothes from crinkling would be a great feature, too, wouldn’t it?) This new, cosmetically clever car … Read article
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospital of Boston, etc. – only … Read article
(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Laura Pryor to its team, in the role of senior copywriter. The announcement was made by … Read article
When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was offering a Centers of Excellence program, it kinda … Read article