Yesterday I was able to watch the live conference at which Facebook announced that it is revamping the News Feed. Zuckerberg explained that 50% of content in the average user’s News Feed is compiled of photos and videos since the … Read article
Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are being served to the … Read article
By now you’ve heard about Twitter launching its API and have probably started looking into what that means for your brand. We were pretty excited to hear about it from an agency perspective, so we did some digging and wanted … Read article
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby check-ups (which is easier said than done), they … Read article
Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharecare claims to be a … Read article
(Birmingham, Mich., Jan. 31, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the promotion of five employees to partner. The announcement was made today by Ellyn Davidson, managing partner … Read article
In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. Men—or more specifically, husbands—use the blender with no … Read article
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile messages, emails, a facebook community, tv, radio, … Read article
At Facebook HQ today, founder and CEO Mark Zuckerberg announced the new and improved search engine tool “Graph Search” for Facebook. This tool allows you to search for particular information within your social graphs. The main goal of Graph Search … Read article
(Birmingham, Mich., Jan. 8, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of DenteMax, LLC, to its robust group of health care clients. The announcement was made … Read article
How well does Proctor & Gamble understand how to market to women? They invented the Soap Opera. P & G has always been out in front scouring for new products and new ways to help a woman keep house and … Read article
(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Eric Bunch to its team, in the role of associate/web developer. The announcement was made by … Read article