FERNDALE, Mich., June 7, 2023 – The Aster Awards Program is a national competition dedicated to honoring outstanding work in healthcare advertising, marketing and communications. Brogan & Partners, in collaboration with our clients, is proud to announce that we have … Read article
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihood, the truth is somewhere … Read article
FERNDALE, Mich., May 24, 2023 – The Telly Awards honor excellence in video and television across all screens. With over 12,000 entries from all 50 states and five continents, “winners represent work from some of the most respected advertising agencies, television … Read article
Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scannable QR code in the sky. The … Read article
Brogan & Partners has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement … Read article
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, which makes our wins an incredible honor. This year, at the 39th annual event, Brogan & Partners received three awards for our work: Gold … Read article
What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math homework, a photo of nature, a … Read article
Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for advertisers to target. But, to do … Read article
As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A joke that hits home with viewers gives them … Read article
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why might just be annoying. But how do you … Read article
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for Mint Mobile in his voice, use … Read article
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is increasingly answering “social.” … Read article