Brogan & Partners names Scott Werner managing partner.

[Birmingham, MI] - Longtime agency partner Scott Werner takes the reins this week as Managing Partner at Brogan & Partners Convergence Marketing, part of the award-winning firm's practice of rotating the key position among top management.

Werner takes over for Maria Marcotte who served as managing partner over the last year. Marcotte will continue her role as agency partner and chief operating officer.

Werner is now responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. He'll report to the chairman on a daily basis and the Board of Directors quarterly.

"Scott started as an unpaid intern fresh out of college 16 years ago and we have all watched his entrepreneurial flair ignite over the years," said Marcie Brogan, CEO of Brogan & Partners. "I am happy we persuaded Scott to take a well-deserved turn in the managing partner hot seat."

A proud alumnus of Eastern Michigan University, Werner joined Brogan & Partners in 1992 and quickly rose through the ranks, earning a promotion to agency partner in 1998.

"I'm excited about the next challenge," said Werner. "We have one of the most strategic and creative marketing teams anywhere. I look forward to helping our business grow and continuing to provide unmatched marketing results that help our clients grow their businesses too."

Scott lives in Birmingham with his wife, 2 sons and dog Lucy.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners names Julia Shea as partner.

Shea Leads The Agency's Award-Winning Healthcare Division

[Birmingham, MI] - Brogan & Partners Convergence Marketing has named a new partner - Julia Shea, who leads the agency's wildly successful Healthcare Division.

"Julia knows healthcare marketing from the inside out," said Marcie Brogan, CEO of Brogan & Partners. "In addition to agency experience, Julia was marketing director at two New England hospitals, making her an ideal partner to lead our new Healthcare Division."

Shea has long served Brogan's healthcare clients with award-winning marketing strategy and account management, helping the agency earn the prestigious Healthcare Marketing Report Award and The Mercury Award, among others. Brogan & Partners boasts over 20 years of frontline healthcare marketing experience, providing clients with long-term partnerships built on marketing, brand building, strategy and creativity.

"We do a diversity of healthcare marketing, which gives a nice base for each of our clients," said Shea. "We have a truly unique work environment at Brogan that inspires great creative and great long-term marketing partnerships for our clients."

The agency's first healthcare client was the Henry Ford Hospital, and today over 40% of Brogan & Partners' clients are in the healthcare field - including St. John Health, Genesys Health System, Molina Healthcare, American College of Healthcare Executives, Blue Care Network, Michigan Department of Community Health, and the North Carolina Department of Health and Human Services.

Shea graduated with a BA in Advertising and Graphic Design from Michigan State University. Before her career with Brogan & Partners, she worked as media planner and account executive for a variety of healthcare clients, including Borgess Medical Center in Kalamazoo, MI. She operated her own healthcare marketing consulting business, and was the Marketing Director for Baystate Medical Center in Springfield, Massachusetts.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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North Carolinians in serious denial about weight problems.

Brogan Survey Finds Adult Obesity Nearly Eight Times Higher Than Residents Admit

[Raleigh, NC] - If the first step toward solving a problem is admitting that you have one, North Carolina residents haven't yet taken that step toward solving the obesity crisis that plagues the state. That's the finding of the latest Brogan Survey, a statewide poll of North Carolinians on topics ranging from health care to current events to the economy.

When asked how they would classify their own weight, only 3% of North Carolinians said they consider themselves obese. State data shows that obesity actual impacts 26.6% of residents - nearly 800% higher than residents acknowledged.

North Carolinians were somewhat more willing to admit that they were overweight, with 31.7% of respondents admitting they fall into that category. The actual level of overweight adults in the state is 36.2%.

"While it's encouraging to see some folks admit they are overweight, the obesity numbers show a state in denial," said Jim Tobin, partner at Brogan & Partners. "We know from the state data that 62.8% of North Carolinians are struggling with their weight. But only 34.7% acknowledge that. The other 28% are thinking state officials must be talking about someone else when they talk about weight problems."

The survey shows that North Carolinians also are in denial about their children's weight. While 19.3% of the North Carolina children are either overweight or obese (according to Trust For America's Health), only 10% of parents indicated that their children would fall into these categories.

"We don't want to make obesity into a social stigma, but we do want people to be aware of this because it has serious health consequences," said Dr. Leah Devlin, State Medical Director in North Carolina. "We also need to recognize the role our society plays in this epidemic and invest in the needed resources to help people eat smart and move more"

Respondents to the Brogan survey were asked to classify their children's weight in one of five categories; and they responded with the following:

Severely underweight 1.1%
Underweight 4.4%
About right 83.9%
Overweight 6.7%
Obese 3.3%

Answers were stratified by geography, age, race and gender, resulting in several interesting findings:

  • Only the Triangle had a response in the severely underweight category.
  • Every respondent in the Southern part of the state answered "about right".
  • Charlotte had the highest rate of "overweight" and "obese" responses at 15.2%.
  • African-americans were twice as likely to consider their children obese or overweight with 16.7% responding in those categories compared to 7.8% for caucasians.

"It's sad enough when adults make choices that can harm their long-term health as significantly as obesity can," Tobin said. "But we have children with problems, and we need more parents not only recognizing the issues but working toward solutions. As a parent of three children, I understand that issue perfectly. But I also know that we have kids being set up for a lifetime of problems, and too many parents who don't want to acknowledge it."

The Brogan Survey is a 600-sample, random digit dial North Carolina general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from August 20 - 23, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Economy has Michiganders ready to leave state, Brogan survey finds.

70% of young people, 62% of Detroiters would leave state if they could

[Birmingham, MI] - Michigan's economic woes seem to be taking a toll on the morale of Michiganders and could lead to a serious brain drain if young people leave the state as they'd like to, according to survey results released today by Brogan & Partners, a Birmingham-based marketing firm that conducts the statewide Brogan Survey.

The 600-person telephone poll asked adults "If you had the opportunity to leave Michigan and move to another state, would you?" While 45% of those surveyed said they would leave Michigan, that number included 70% of 18-24 year-olds and 62% of Detroiters.

"Our survey found a steady progression under which desire to leave the state increased as age decreased. In other words, while only 25% of people over age 65 would leave, over 50% of those under age 44 would leave, including 70.3% of 18-24 year olds," said Marcie Brogan, CEO of Brogan & Partners. "57.1% of African Americans would leave the state if they could, and 62% of Detroiters would. That raises serious concerns about losing many of our best and brightest; a loss of their energy and talent could haunt Michigan for a generation were it to happen."

The results seem to reflect a larger frustration with the state's economy. The survey of Michigan adults also found that:

  • 86% of respondents say the state is on the wrong track. (In contrast, Brogan survey results of North Carolina residents on an identical question were 33.8% "wrong track");
  • 83% of respondents say the economy is worse than the nation's. (In North Carolina, that number was 34.8%);
  • 47.5% of Michiganders plan to spend less this holiday season while only 7% plan to spend more;
  • 52.3% of Michigan residents indicated they are postponing spending due to gas prices; and,
  • 20% of Michigan homeowners surveyed indicated that they are struggling to make their mortgage payment. That figure rose to nearly 40% among African-American respondents and to 30% among those who live in the City of Detroit.

"Our clients ask us to help them communicate with their customers and prospects," said Brogan. "In order to do that well, we need to understand the mood of Michigan so we can frame messages within that context. Unfortunately, that mood isn't particularly upbeat today. I personally remain hopeful that these numbers will improve over the coming months."

The Brogan Survey is a 600-sample, random digit dial Michigan general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from September 24-26, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Detroit metro and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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As school starts, North Carolinians hand out average grades to state's leaders, Brogan survey shows.

Elected Leaders Lowest at C; Business and Civic Leaders Highest at B-

Raleigh, NC- As schools start a new year around the state, North Carolinians are giving mediocre but passing grades to the state's elected and education leadership, while rating civic and business leaders slightly higher, according to the latest survey from Brogan & Partners, the Raleigh-based marketing agency that conducts the Brogan Survey.

The 600-person telephone poll asked adults statewide to grade groups of leaders based on how well they are "currently serving the State of North Carolina." The choices were aligned like a report card: A, B, C, D or F. The report card results are:

  • Civic group leaders B-
  • Business leaders B-
  • Education leaders C+
  • Elected leaders C

When asked which of the groups above offered "the most creative ideas to help grow North Carolina's economy," respondents ranked business leaders first 34.0% of the time. Elected and civic leaders were cited the least at 11.7%. Education leaders were noted 16% of the time.

When asked which of the groups "has been the biggest obstacle in helping grow North Carolina's economy," respondents chose elected leaders most often, 31.2% of the time - more than double any other group. Business leaders were least often cited, at 11.3%.

Finally, when asked which "one group is the most important in helping grow North Carolina's economy," education leaders were chosen most frequently, at 30.0%. Civic group leaders were least often cited, at 4.8%. Business leaders were named 26.3% of the time and elected leaders 18.8% of the time.

"These numbers suggest that most people aren't wildly unhappy with elected leaders, but they seem to be asking for more from them. For example, three times as many people gave elected leaders an F as gave them an A, while C and B grades were the most popular choices for that group," said Jim Tobin, partner at Brogan & Partners. "While citizens gave better grades to the business community for forging a path of growth, scores for that group were heavily skewed toward B and C grades, at 31.2% a piece. We don't see the general dissatisfaction in these grades we've seen elsewhere, which is good for the state. But we also don't see really strong grades being offered either."

The Brogan Survey is a 600-sample, random digit dial North Carolina general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from August 20 - 23, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan Survey: North Carolinians think drought response not strong enough.

Statewide Survey Shows 7 out of 10 Want More Done

Raleigh, NC- The latest statewide survey released today by Brogan & Partners Convergence Marketing found that most North Carolinians are serious about drought conditions, with 71% of respondents saying more needs to be done to relieve conditions. The 600-person random-digit dial telephone survey also found that 75% of respondents said they have personally cut back on water use.

When asked about the severity of the drought, 85% of North Carolinians classified it as serious or extremely serious. Just over 12% classified the drought risk as somewhat or very exaggerated.

"On an issue like this, government leaders have to balance between reacting strongly enough and not alienating their constituents. On this issue, however, the sentiment in favor of dealing with this issue head-on was surprisingly strong," said Jim Tobin, partner at Brogan & Partners. "What's even more interesting is that you can watch the percentage of people who feel this is serious rise as you move east to west. This correlates perfectly with the severity of the drought, which is worse in the west than in the east."

Respondents over age 65 were significantly more likely to consider the drought extremely serious, at 57.0%, than those 18 to 24 years old, at 24.5%. The percentage of people who felt more needed to be done to address the drought was above 70% in every region except the Coastal region, where only 57.1% felt more needed to be done.

When asked, "Have you and your family personally cut back on water usage to alleviate potential water shortages in your community," 78.7% of females and 71.3% of males said they have. The Charlotte region and the Southern region were most likely to say they've cut consumption, at 81.5% and 82.1% respectively.

"With Raleigh moving recently to further tighten water use and Charlotte considering action, it seems like the people of North Carolina, particularly the people west of around I-95, are telling the leadership to do what they need to do," Tobin said.

The Brogan Survey is a 600-sample, random digit dial North Carolina general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from August 20 - 23, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners recognized for work with greater Raleigh Convention and Visitors Bureau.

Raleigh, NC - Brogan & Partners Convergence Marketing announced today that the agency won two honors at this year's North Carolina Association of Convention and Visitor Bureau's Annual Awards Banquet, including the highest honor given for a print ad. The Raleigh agency received a Platinum Award for the Best Trade Print Ad and a Gold Award for Best Destination Marketing Initiative, both for projects completed with the Greater Raleigh Convention and Visitors Bureau (GRCVB).

The Platinum winner was targeted at meeting planners in hopes of communicating the expanding and improving credentials of the Raleigh area. The ad, with tagline "Meet the new Raleigh," touched on the city's increase of meeting spots and luxury hotels, its larger airport, and reenergized downtown area. These were integrated into the "City Life, Carolina Style" theme that Brogan & Partners developed earlier for the GRCVB.

Partly as a result of this print advertisement and its placements, the number of room nights booked from January 2006 to April 2007 doubled. Accordingly, the economic impact swelled from $32 million to $57.8 million, an increase of over 80%.

Brogan & Partners also collaborated with the Greater Raleigh Convention and Visitors Bureau to promote the Monet in Normandy exhibition and the corresponding French experiences, a campaign that earned the Gold Award for Best Destination Marketing Initiative at the banquet. The campaign encouraged visitors to indulge in French cooking classes, wine tasting, and to take advantage of shopping and hotel specials, ultimately extending their stay in the capital city. As a result, the North Carolina Museum of Art exhibition attracted more than 214,000 visitors from all 50 states and various countries, boosting the Wake County economy by $24.3 million dollars, over double the projected revenue for the exhibit.


Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Michiganders think Chrysler sale will improve company, Brogan survey says.

40% Also Express Interest in Alternate Ways to Buy Cars

[Birmingham, MI] - Most Michiganders believe that the recent sale of Chrysler will allow the company's performance to improve or remain the same, according to survey results announced today by Brogan & Partners, a Birmingham-based marketing firm that conducted the statewide Brogan Survey.

Optimists about the Chrysler sale outweigh pessimists two to one, with 33.3% saying the company should perform better versus 17.8% saying it will perform worse. 39.5% felt it would make no difference.

The 600-person telephone poll also provided some insights into Michiganders' automobile purchasing preferences as well. When asked if they would consider purchasing an exclusive Big Three automobile design from Target or Meijer, 40% would be willing to buy it. More than half of the 25-34 year olds surveyed liked the idea.

Loyalty to American-made products remain high in Michigan, with 80% saying it was important that their automobile be made in the United States. Respondents under the age of 35, however, were significantly less likely to feel that this was "very important" compared to older respondents.

Finally, when asked about if they enjoy negotiating the price of a car or prefer a fixed price, the results were split virtually evenly, with 50.2% preferring a fixed price and 47.8% indicating they enjoy negotiating. Women were slightly more likely than men to prefer to negotiate.

"While the sale of Chrysler may have many Michiganders wondering what's going to happen, it seems like there's some optimism, which is good," said Marcie Brogan, chief executive officer at Brogan & Partners. "The poll shows a 40% interest in buying a car through a retailer like Target or Meijer. As the American car industry reinvents and reinvigorates itself, this should be a sign that a big portion of the public in its home state is willing to consider a change in purchase habits--especially younger buyers."

The Brogan Survey is a 600-sample, random digit dial Michigan general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from May 18-22, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Detroit metro and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Michiganders hand out tough grades to state's leaders, Brogan survey says.

Elected Officials Lowest at D+, Civic Group Leaders Highest at B-

[Birmingham, MI] - Michiganders feel that no group of leaders in the state deserves a grade above a B-, and most are scoring at a C or lower, according to survey results released today by Brogan & Partners, a Birmingham-based marketing firm that conducts the statewide Brogan Survey.

The 600-person telephone poll asked adults statewide to grade groups of leaders based on how well they are "currently serving the State of Michigan." The choices were aligned like a report card: A, B, C, D or F. The report card results are:

  • Civic group leaders B-
  • Business leaders C
  • Education leaders C
  • Union leaders C-
  • Elected leaders D+

When asked which of the groups above had offered "the most creative ideas to help turn Michigan's economy around," respondents ranked business leaders first 27.0% of the time. Union leaders were least frequently cited, at 8.2%

When asked which of the groups "has been the biggest obstacle in helping to turn Michigan's economy around," respondents chose elected leaders most often, 56.3% of the time. Civic group leaders were least often cited, at 4.3%.

Finally, when asked which "one group is the most important in helping to turn Michigan's economy around," elected leaders were again chosen most frequently, at 46.0%. Civic group leaders were least often cited, at 3.0%.

"There's been a fair amount of back and forth in Lansing as our elected officials have grappled with the budget deficit and the economy," said Marcie Brogan, chief executive officer at Brogan & Partners. "Michiganders seem to be saying they'd like to see a clear path to move forward, they want our elected leaders to show it to them, and they're not happy that we don't have it. At the same time, we were very careful in crafting the question to ask only about categories of leaders, so this isn't about any person, party, or particular government body."

The Brogan Survey is a 600-sample, random digit dial Michigan general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from May 18-22, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Detroit metro and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Nearly 30% of North Carolinians support outlawing tobacco entirely.

Brogan & Partners Survey Shows Mixed Results on Attitudes Toward Tobacco Overall

[Raleigh, NC] - Nearly 30% of North Carolinians would support a total ban on all tobacco products, according to survey results released today by Brogan & Partners, a Raleigh marketing firm that conducts the statewide Brogan Survey. The 600-person telephone poll also showed that 64% of North Carolinians support a ban on smoking in all indoor public places, and 61% support a ban in all bars and restaurants.

Other questions in the survey, however, suggest that North Carolinians don't consider smoking to be the state's greatest threat to public health. When asked, respondents placed smoking last out of four choices - behind drug abuse (38%), obesity (30.8%) and alcohol abuse (18.1%). Smoking was chosen first by 11.7% of respondents.

"North Carolinians surveyed seem to consider smoking more a nuisance than an imminent health threat," said Jim Tobin, partner at Brogan & Partners. "What's most interesting is the number of people who would support outlawing tobacco completely, particularly since our state has such a rich tobacco heritage. That may reflect the influx of new residents who weren't raised in the tobacco belt."

Other interesting tidbits from the survey:

  • Females were far more adamant in their support of a smoking ban in indoor public places (71.4%) than males (57.1%), and in support of a ban in bars and restaurants, (69% for females to 53.8% for males). Females (34.1%) were also far more likely to support a complete ban on tobacco than males (22.7%).
  • Support for a ban on tobacco was strongest in the Western region of the state (32.6% support or strongly support) and the Piedmont/Triad (31%).
  • The youngest age group, 18-24, ranked obesity (40.4%) as the greatest health threat, drug abuse second (29.8%). North Carolinians over age 65 overwhelmingly (46.9%) chose drug abuse as the greatest threat.
  • Although both Caucasians and African-Americans ranked drug abuse first, African-Americans were more likely to rank it first (46.7% to 35.4%).

The Brogan Survey is a 600-sample, random digit dial North Carolina general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from May 3-7, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Detroit metro and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partner's share expertise in e-mail marketing.

Jim Tobin, agency partner, chosen as panelist

Raleigh, NC - Jim Tobin, partner at Brogan & Partners Convergence Marketing, will provide his perspective on the best practices of email marketing at the Triangle Interactive Marketing Association Seminar, this Wednesday at WRAL studios.

One of four panelists chosen, Tobin will bring years of experience in the industry, and his specific experience implementing e-mail marketing campaigns for the firm's North Carolina clients.

"I'm honored to have been chosen to speak," said Tobin, partner for Brogan & Partners. "Since our agency has integrated e-mail marketing into many of our campaigns, I hope to shed some light on the good and yes, even the ineffective practices that I've learned along the way."

Tobin opened the North Carolina office of Brogan in late 2000, and quickly grew it into one of the ten largest advertising agencies in the Triangle. Currently he manages and works with wide-ranging clients such as Gilbarco Veeder-Root, Quintiles, the State of North Carolina, and Greater Raleigh CVB, to name a few.

"Just because email marketing is an attractive, inexpensive medium - doesn't mean it is suited for every client," said Tobin. "This panel will be a discussion of not only how it works - but how and when it is most effective."


About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 60 employees and consultants. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Birmingham, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted one of the Best Places to Work by both Triangle Business Journal and Crain's Detroit Business, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked among the Top Ten advertising agencies in the Triangle Business Journal's Book of Lists.

 

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Rising gas prices force North Carolinians to halt travel, spending.

[Raleigh, NC] - Nearly 7 out of 10 North Carolina drivers say they have altered their travel plans in the last six months and plan to drive less this summer due to rising gas prices, according to a new survey released today by Brogan & Partners, a Raleigh-based marketing firm. The 600-person telephone survey also showed that 6 out of 10 respondents also indicated they have been forced to postpone other purchases.

North Carolinians surveyed were also decidedly split on the direction the state is heading generally, with nearly half of respondents indicating the state is heading on the "wrong track." Most respondents with an opinion also indicated that they believe it will be harder for someone like them to find a job in North Carolina in six months.

New Survey Also Shows Negative Perceptions on State's Economy

"Disposable income is a zero-sum game, so when high gas prices take a lot more money out of people's pockets, they have to make adjustments elsewhere," said Jim Tobin, partner at Brogan & Partners. "It was a bit surprising to see so many people driving less and such a large majority postponing other purchases."

Survey participants were asked three questions related to gas prices. Highlights include:

  • 67.3% said higher gas prices have caused them to drive less in the last six months
  • 69.0% said they anticipate driving less this summer than in past summers
  • 59.0% said they have already postponed spending money on other purchases they wanted to make

Participants were also asked five questions related to the economy generally. Respondents were cautious to pessimistic about the overall economy, but generally optimistic about their personal financial prospects. Highlights include:

  • A statistical tie on right track/wrong track, with 44.7% indicating the state was on the right track, and 43.2% indicating wrong track. The Triangle was most optimistic, with 57.8% of respondents choosing right track. The Charlotte area was most pessimistic, with only 34.4% choosing right track.
  • 34.1% of respondents thought the state's economy was weaker than the nation's, versus 16.8% who thought it was stronger. 44.6% felt it was about the same.
  • 45.1% of respondents felt that it will be harder for someone like them to find a job in North Carolina in six months, versus 12.7% who thought it would be easier. 37.5% felt it would be about the same.
  • 25.9% felt that they personally would have higher income in six months, versus 12% who felt they would have lower income. 61.4% felt their income would be about the same.
  • 32.0% felt they would have more saved in six months, while 25.3% felt they would have less saved, while 40.3% indicating they'd have about the same amount.

"North Carolinians seem somewhat pessimistic about the general direction of the state," Tobin said. "It's interesting to see Charlotte, with its generally strong economy and higher incomes, being the most pessimistic about the state's direction. In the early fall, we'll ask the right track/wrong track questions again in North Carolina and see if people's moods have changed."

The Brogan Survey is a 600-sample, random digit dial North Carolina general population survey, stratified by geography, ethnicity and gender. The live telephone survey was conducted from May 3-7, 2007 and has margin of error of +/- 4.0% with a confidence level of 95%. Questions in The Brogan Survey were not commissioned by any candidate, organization or company. The survey was conducted by Brogan & Partners research affiliate The Glengariff Group, Inc., of Chicago.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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