The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, which makes our wins an incredible honor.
This year, at the 39th annual event, Brogan & Partners received three awards for our work:
- Gold for “Mailbox,” a :30 second TV spot promoting the Michigan Medicare Assistance Program. MMAP provides free, unbiased and personalized counseling to help those 65+ navigate their Medicare options and maximize their benefits, but needed help educating and encouraging eligible beneficiaries to take advantage of all they offer.
Gold for posters promoting the COVID-19 vaccine. In Detroit and Flint, vaccination rates were lower than state averages, so we worked with Michigan Department of Health and Human Services to help address the disparity. One tactic to target the Black community was creating posters to be displayed in hair salons, reminding people that protecting themselves was a beautiful thing. (And like the judges, we absolutely loved this look.)
Silver for “Great Big World,” a multi-media and multicultural campaign announcing the COVID vaccine for kids 6 months+. To help MDHHS promote a safe and effective vaccine –available to the youngest audience – we created a :30 video, radio and audio streaming ads, outdoor boards, rich media unit, display ads, social media content and more. All assets showed the world safely opening up to small children who were born just before or during the pandemic, and they aimed to ease parents’ anxieties with aspirational, comforting and confident messages.
The Healthcare Advertising Awards received more than 4,400 entries – all judged by a national panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
“Winning at this show is important to us and our clients,” said Laurie Hix, our longtime creative director. “When it comes to healthcare, there are so many messages out there. Having creative work that truly breaks through the clutter is key.”
About Brogan & Partners
Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Ferndale, Mich. For more information, visit www.brogan.com.