Brogan wins silver and gold at Healthcare Marketing Report and Asters Awards.

BIRMINGHAM, Mich., May 10, 2016 — Brogan & Partners has been awarded two gold Aster Awards, three silver and two gold Healthcare Marketing Awards for their work with ComForCare, Covenant HealthCare, Franciscan Alliance and the Scleroderma Foundation Michigan Chapter.

Silver Healthcare Marketing Report Awards were given to the ComForCare “Defying Expectations” online video, Covenant HealthCare “Oh My Ow” online video and to the Franciscan Alliance “Perfectly Human” TV spot. Gold was awarded to the radio spot “Oh My Ow,” created to bring awareness to Covenant HealthCare’s orthopaedics care. Gold was also awarded to the “Scleroderma June Awareness” poster for the Scleroderma Foundation Michigan Chapter.

Brogan & Partners was awarded gold Asters for their work with Covenant Healthcare on the “Oh My Ow” radio spot and the “Scleroderma June Awareness” poster for the Scleroderma Foundation Michigan Chapter. “We are thrilled and honored to receive these prestigious national awards for our healthcare creative work. They are testament to our longstanding healthcare marketing expertise as well as outstanding clients who allow us to create break-through advertising that creates an emotional connection,” said Julia Mastropaolo, Partner, Healthcare Director.

The Healthcare Marketing Report Awards is one of the oldest, largest healthcare advertising awards competition. A national panel of judges reviews all entries and awards based on creativity, quality, message, effectiveness, consumer appeal, graphic design and overall impact. The Aster Awards Program is an exclusive competition that recognizes outstanding healthcare marketing and advertising. All winning entries are judged by a diverse panel of healthcare industry experts and are published in the Marketing Healthcare Today magazine.

 About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit www.brogan.com.

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Brogan named Business of the Year by EMU Business College students.

BIRMINGHAM, Mich., March 21, 2016 —Brogan & Partners has been named 2016 Marketing Business of the Year by Eastern Michigan University’s College of Business students.

Eastern Michigan students evaluated several businesses, selecting 27 finalists across nine categories. Brogan & Partners was awarded Marketing Business of the Year for their business strategy, financial performance and other key success factors.

About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit www.brogan.com.

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Brogan recognized with gold, silver Service Industry Advertising Awards.

Brogan & Partners has been awarded gold and silver Service Industry Advertising Awards (SIAAWARDs) for its work with Frankenmuth Insurance, ComForCare, Franciscan Alliance and Consumers Energy. More than 1,700 entries were received in this year’s competition.

Gold awards were given for “Frankly Speaking,” an anthemic, corporate video for Frankenmuth Insurance, and ComForCare’s brand video “Defying Expectations.” Consumers Energy’s “Genesis of Genius” video to advance STEM careers and an integrated marketing campaign promoting women’s health for Franciscan Alliance won silver awards.

The SIAAWARDs recognize the creativity and communication accomplishments of the service industry, honoring the best service industry advertisements, print communications, websites, TV radio, electronic communications, and social media.

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Brogan names associates, new associate creative director.

Brogan & Partners has named four new associates—Katie Rehrauer, Sarah Komar, Mary Edbrooke and Hal Atkins. Deb Wood was also promoted to associate creative director. Ellyn Davidson, managing partner for the full-service marketing agency, made the announcement.

“Our associates are treasured agency leaders, with skill sets that reflect and enhance our culture,” Davidson said. “Each one of these team members epitomizes the Brogan experience—creative, smart and fiercely driven to deliver client results. They’re the talent everyone wants on their team.”

Rehrauer, account director, joined Brogan three years ago from Advantage Waypoint in Farmington Hills. At Brogan, she leads accounts for healthcare, government and nonprofit clients. Clever, tenacious and exceedingly likable, Rehrauer has helped clients raise money, motivate healthy behaviors and enroll in programs by the hundreds of thousands.

Komar, art director, works on various accounts including healthcare, governmental, specialty retail and nonprofit. Her creative design work spans across mediums from video to collateral and digital to social media. Ever curious and dauntless, Komar’s often recognized for exhausting the agency’s coveted values “hunger for success” and “drive to get things done.” This translates into a steady stream of new ways to articulate brand stories.

As the production director for Brogan’s publishing accounts, Edbrooke oversees the entire production team at Brogan’s North Carolina office. She knows the business inside and out, as she has worked in the field in various capacities since 1995. She’s an expert in developing digital publishing workflows and has put her skills to use for agency clients like the National Institute of Environmental Health Sciences.

Atkins oversees the publication of more than 50 scientific articles monthly for a federal governmental client and plays an important role as the agency’s web director on publishing accounts. Atkins joined Brogan three years ago after working at Apple. His residency at the tech giant is apparent in his fearless attempts at everyday genius to improve efficiency and user experience for Brogan clients. He has also led the agency’s adoption of new technologies and implemented positive changes in the IT infrastructure.

Wood was promoted to associate creative director for the agency. She joined Brogan four years ago after working for small, prestigious Ann Arbor design firms. But for most of her career she ran her own. She’s worn the hats of account executive, strategist, illustrator, photographer, production manager and programmer. Her conceptual thinking and passion for great design has helped Brogan earn many awards, most recently Best of Show in the D Show.

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Brogan & Partners wins Gold ADDYs for Covenant HealthCare campaigns.

Brogan & Partners, one of the state’s leading advertising and marketing agencies, will pick up four Gold ADDY Awards from the American Advertising Federation-Great Lakes Bay Region this month for its work with Covenant HealthCare. A Gold Addy is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition.   

Brogan won top honors for four videos spanning three campaigns, promoting the hospital system’s overall brand, as well as its maternity and MedExpress expertise.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Gold winners advance to compete at the regional level.

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Brogan & Partners wins W³ Marketing Awards.

Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won two silver honors from W³ Awards. The awards recognize Brogan’s recent work with Consumers Energy and the Michigan Women’s Foundation.

The W³ Awards honor creative excellence on the web and are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.

A video produced for Consumers Energy’s Generation Genius Project was recognized with a silver award. The video helps create awareness of the utility company’s work with schools to provide educational initiatives like Michigan FIRST Robotics to inspire the next generation of STEM talent. It features actual robotics students and others as they create, explore and experiment their way through trial, error and success.

Brogan won a silver award for the microsite created for the Michigan Women’s Foundation to promote Enough SAID (Enough Sexual Assault in Detroit). The Foundation developed Enough SAID to raise money for processing untested rape kits, as well as the investigation and prosecution of the forgotten crimes.

“We’re grateful for the recognition, and more importantly for two exceptional clients that have enabled us to produce inspiring and hard-working creative,” said Laurie Hix, creative director for Brogan.

 

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Brogan wins the prestigious Best of Show at the ninth annual D Show.

BIRMINGHAM, Mich., December 4, 2015 — Brogan & Partners has been awarded the coveted Best of Show at Adcraft club of Detroit’s ninth annual The D Show for its work with the Michigan Women’s Foundation’s Enough SAID (Enough Sexual Assault in Detroit) campaign.

The award was given for the Enough SAID print brochure, as part of a larger campaign to bring awareness to the 11,000 untested rape kits found in a Detroit Police Department storage unit. According to the prestigious national and international judging panel, the work was the standout creative piece among the record 651 entries this year. "We are so proud to be given this creative opportunity to work on this campaign and give a voice to 11,000 women and speak on their behalf," said Laurie Hix, Creative Director, after winning.

The D Show recognizes the best creative work within the Detroit advertising community.

About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit www.brogan.com.

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Brogan & Partners named among best places to work.

CARY, N.C. , Sept. 29, 2015 — Brogan & Partners’ North Carolina office has been named among the Best Places to Work in the Triangle for 2014.

Winners were chosen based on an employee survey process conducted by Quantum Workplace for the Triangle Business Journal (TBJ). Once nominated, a company had to meet a threshold in employee participation to be eligible to be honored.

Brogan & Partners has also repeatedly been ranked among Crain’s Detroit Cool Places to Work. Agency leadership is dedicated to creating an inspiring workplace, said Managing Partner Ellyn Davidson.

“We hire and reward employees based on our core values—be creative, cheerful and joyful, live with integrity, drive to get things done, and hunger for success,” Davidson said. “Working to uphold these values day-in and day-out have helped create our unique workplace culture.”

The 31-year-old company treats employees to weekly manicures, yoga classes and monthly awards that honor success as well as mistakes. Employees are also whisked away to places unknown once a year for the company’s ultimate perk—the coveted Mystery Trip. The all-expenses-paid adventure has sent Broganites sunbathing in Costa Rica, enjoying crumpets and tea in England and exploring in Iceland.

“Employees are a company’s most valuable asset,” said TBJ Editor Sougata Mukherjee. “These 50 companies clearly understand that their success depends on the well-being of their employees. Exemplary employer-employee relationships stand out every time.”  

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Brogan names two new partners.

BIRMINGHAM, Mich., Aug. 31, 2015—Brogan & Partners has named two new partners—Lori Bahnmueller, senior strategist, and Lauren Zuzelski, account director. Ellyn Davidson, managing partner the full-service marketing agency, made the announcement.

Lauren ZuzelskiLori BahnmuellerBahnmueller has also been added to the management team, leading strategy and content marketing. She joined Brogan three years ago, and since that time has helped develop and nurture new business, and inject increased rigor into the agency’s strategic planning and research functions.

In her time at Brogan, Zuzelski has helped attract and manage some of the agency’s most loyal accounts in healthcare and financial services. Zuzelski’s relentless pursuit of total client satisfaction finds her ever on the lookout for innovative marketing tactics to continually improve performance.

“We hire and reward employees based on our core values at Brogan,” Davidson said. “Lauren and Lori epitomize our values, and inspire clever, hard-working marketing and creative plans that help our clients grow and thrive. This is what makes them classic partner material.” 

Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Brogan wins Davey, Hermes, Aster and Telly awards.

BIRMINGHAM, Mich., August  3, 2015 — Brogan & Partners has been awarded platinum, gold, silver and bronze Davey, Hermes, Aster and Telly awards for their work with Michigan First Credit Union, Covenant HealthCare, North Carolina Department of Health and Human Services (NCDHHS), Michigan Women’s Foundation, Michigan Department of Health and Human Services (MDHHS) and the Scleroderma Foundation Michigan Chapter.

Silver Daveys were awarded to the online videos for Michigan First Credit Union’s “Here for You” and Covenant HealthCare’s “Married Life.” Gold was awarded to the Michigan Women’s Foundation brochure for the EnoughSAID campaign. The Davey Awards honor the best in web, design, video advertising, mobile and social from small agencies.

A platinum Hermes was awarded to the MDHHS TV spot “Reversal of Fate,” as part of the social marketing campaign for AIDS prevention. Hermes Creative Awards recognize the international creative work from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.

The shirt design for the Scleroderma Foundation Michigan Chapter’s Hideous Holiday Sweater Run and the “Flu Print” campaign for NCDHHS were recognized with gold Asters. While the “MedExpress” radio for Covenant Healthcare was honored with silver. The Aster Awards recognize the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising.

As a part of the social marketing campaign to increase the number of North Carolinians getting vaccinated against the flu, the NCDHHS spot “Old Fluey” was awarded a bronze Telly. The Telly awards honor the best in film and video, online content and local, regional and cable TV commercials and programs.

About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit www.brogan.com.

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Brogan & Partners CEO elected chairman of Birmingham Bloomfield Art Center Board of Directors.

DETROIT, June 11, 2015 — Maria Marcotte, CEO of Birmingham-based marketing agency Brogan & Partners, has been elected to chairman of the Birmingham Bloomfield Art Center (BBAC) Board of Directors. Marcotte previously served the BBAC chairman elect.

The BBAC serves the Detroit region’s visual arts community. Its mission is to enhance the quality of life in the region by promoting the appreciation, understanding and practice of the arts.

“Maria is an active and supportive member of the board,” said Annie VanGelderen, president and CEO of the BBAC. “She’s not only a successful businesswoman, she’s a voracious and talented student of the arts. We look forward to her continued work as chairman of the board.”

Marcotte joined the BBAC Board of Directors three years, and dozens of classes ago. She credits the BBAC and its talented instructors with helping nurture her insatiable artistic endeavors.

“The BBAC lives its vision of art for all,” Marcotte said. “I am so proud to be a part of this amazing organization, which makes a real difference in the lives of our community members.”

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

About the BBAC

The Birmingham Bloomfield Art Center, supported by the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts, has been providing “art for all” since 1957, and is a regional art center committed to promoting visual arts experiences.  Each year, more than 500 classes are offered for all skill levels and ages, preschool to senior citizens.  Throughout the year, more than 9,000 individuals are served by classes, workshops, art camps, ArtAccess programs, special events and exhibitions that are free and open to the public. The BBAC also supports hundreds of artists each year, with opportunities to teach, exhibit and sell their work.  The BBAC is a 25,000-square-foot facility with nine classrooms studios, four exhibition galleries and retail Gallery Shop.  For more information, visit BBArtCenter.org.

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Brogan & Partners wins healthcare advertising awards.

BIRMINGHAM, Mich., June 8, 2015 Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won silver, bronze and merit honors  at the 32nd Annual Healthcare Advertising Awards. The awards recognize Brogan’s work with Covenant HealthCare, Michigan Department of Health and Human Services (MDHHS) and the Scleroderma Foundation Michigan Chapter (SFMC).

Brogan earned Silver Awards for an anthem video for Covenant HealthCare and a TV spot promoting the hospital system’s maternity services. The agency earned a Bronze Award for a TV spot produced for MDHHS to encourage cancer screening tests.

The SFMC’s event marketing materials for Hideous Holiday Sweater Run earned a Silver Award and its Stampede Scleroderma T-Shirt design received a Merit Award.

The 32nd Annual Healthcare Advertising Awards is sponsored by Healthcare Marketing Report and is considered the largest competition in healthcare advertising awards. With more than 3,500 entries submitted, awards were given based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.   

“As healthcare marketing experts, it’s particularly satisfying to be recognized at this show,” said Laurie Hix, creative director for Brogan. “It’s confirmation that we consistently produce work that breaks through, gets results and wins praise from our industry peers.”

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit brogan.com

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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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