Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consumers’ experience. For Michigan Schools and Government Credit Union … Read article
Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for teens to enter careers beyond the cubicle. So when the Michigan Hospitality Foundation came … Read article
As we approach our 40th birthday, we are grateful for so many clients and the opportunities they have provided us in making a positive difference in people’s lives. Looking at the road travelled, this has been most prevalent through our … Read article
Our Panoramic Healthcare Marketing approach is powerfully seasoned by our expertise in engaging with the aging. As well as those who care for them. We treasure the work we’ve created to help older adults (not “seniors!”) navigate the health care … Read article
When it comes to our mental health, we can be in a variety of places and phases, individual to experience, demographics, health status, and a host of other influencing factors. We may be looking for a little boost in our … Read article
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a message they’ve heard countless times before: Don’t drink and drive. The … Read article
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend it across clinical areas … Read article
Consumers Energy invests a lot of energy (and money) into making the lives of Michiganders better. They partnered with Brogan to promote their STEM (Science, Technology, Engineering and Math) educational initiatives. We made the idea genius. We connected their various … Read article
What started in a small town with the idea of neighbor helping neighbor has grown into a nationally known and super-regional carrier today. For over 150 years, Frankenmuth Insurance has prioritized the value of personal relationships in insurance. At a time … Read article
After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as Michigan Women’s Foundation) stepped up, joining forces … Read article
Think back to March 2020. As the coronavirus started to make its way around the world, the air was thick with fear and worry, and our hearts were burdened by the unknown. With such limited information, everything from grocery shopping … Read article
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, but led by creative … Read article