The element of surprise—it's not just a military strategy. Sometimes the best marketing opportunities fall outside typical media venues. These guerilla ideas go directly to where consumers are. Sometimes these ideas are outside the advertising box simply because no one has thought of them yet—like in the 80s when we put AIDS advertising on restroom urinal mats, targeting men in gay bars. Or recently when we put educational infographics on fast food tray liners to promote healthier eating. These innovative ideas often break advertising conventions. But more importantly, they break through to consumers to move your business objectives forward.
Building wraps & Projection advertising & Street teams & Space takeovers & Mirror cling & Urinal mats & Restroom posters & Beauty salon posters & Parking lot stripe advertising & Church outreach & Giveaways