Your brand is the essence of who you are and the branding process is the articulation of it. Our job as your marketing partner is to tap into your brand’s authenticity to relate to your target audience in a meaningful and sustainable way. We use the Brogan True Results Process and begin with discovery. We do a deep dive into your marketing assets, channels, strategic and operational plan, analytics and competitive space. We do a brand immersion experience and use empathy mapping and other exercises to create the buyer’s journey. We combine this information with insights about your target audience gleaned from proven resources—Nielsen @Plan, CEB Iconoculture and our own proprietary Brogan Talks to Women Survey database—to craft the strategies and creative concepts that will bring your brand to life. After testing and refining, we get internal audiences on board to become brand ambassadors, then launch to your external audience. Monitoring, measuring and optimizing to ensure we maximize results for every media dollar you spend. Finally, to ensure your branding is consistent within all your marketing communications, we create brand standards to make sure every communication (whether we create it or your internal marketing department creates it) is in one voice.
Primary and secondary research & Competitive audit & Customer segmentation analysis & Strategic planning & Market research & UX & Marketing plans & Brand positioning & Brand identity & Brand standards & Integrated marketing