HoMedics came to us to launch a new brand: Ellia Essential Oils, a line of therapeutic essential oils and diffusers, to be sold online and at major retailers.
Targeting upscale women 18-49 interested in natural health products and a healthier home, Brogan created a campaign designed to demonstrate the benefits of using Ellia’s essential oils. Tactics included print ads, advertorials and interactive ads in the Dr. Oz publication and website, The Good Life, as well as a video used for in-store displays and on the Ellia website.
In addition, Brogan launched social channels for Ellia and developed content on Facebook, Twitter, Instagram and Pinterest. Fun visual series included Essential Oils 101, Mixology (showing how to combine oils to create different scents), Wind Down Wednesdays and several others. Blogs, videos, polls and infographics were also created for social media, and Brogan monitored and responded to posts on all channels.
Within the first five months of the campaign, Ellia garnered 11,100 Facebook fans, 75,689 social video views, and 726,400 overall post views. The Dr. Oz issue alone resulted in 3.4 million impressions. Best of all, Ellia significantly exceeded their sales and revenue goals for the new line.