How we kept gamblers from losing it all.


Michigan Department of Health and Human Services


As gambling continued to become more available in the state, the Michigan Department of Community Health was looking for a way to reach people with potential gambling problems. MDCH wanted to offer confidential, 24-hour counseling support for those who gamble more than they can afford to lose.


We created a dramatic and emotional campaign that included television, print and interactive rich media. Our expandable rich media alone generated more than 1.2 million impressions in less than six months and an average expansion rate of 6.44%, considerably higher than the industry average of 1.6%.

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Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.