Lori Bahnmueller

Partner, Director of Research & Strategy

About:

Why? It’s Lori’s favorite question, followed closely by who, what, when, where and how. Ever curious, she has literally made a career out of asking questions — first as a reporter, and over the years marketing financial services, nonprofit organizations, and wellness and healthcare brands.

Before Brogan, Lori wore lots of hats in the marketing discipline. She’s been the client. She’s been on the agency side. She’s been marketing vice president, PR director, lobbyist, community relations manager, corporate spokesperson, employee communicator and journalist. She understands the benefits of paid and unpaid media, digital media and traditional media. The result is a unique perspective on how it all works and works together.

In her free time, Lori volunteers with the Animal Rescue Society of Southeastern Michigan and Oakland Literacy Council. She’s also a wife, mom, fervent reader, cat owner and outdoor enthusiast.

Skills and Expertise:

As Director of Research and Strategy, Lori dives deep into the insights, scouring pages of research and data points to guide brands in the right strategic direction. Lori conducts focus group testing, in-depth interviews with key stakeholders, market and audience research — all to equip our clients with up-to-date insights to weave into their brands’ rich tapestries.