Laurie Hix

Partner, Creative Director

Don’t let her sweetness fool you. Laurie is a rebel. A trailblazer. Only 3% of agency Creative Directors in the country—that’s country—are women, and Laurie is part of this elite sorority. Laurie is smart, passionate and a powerhouse. When you talk with her, you can see the wheels in her head turning. Her magnetic personality attracts talent, clients and big ideas.

We were first drawn to Laurie while she was still at the University of Notre Dame when we hired her to be our summer intern. The attraction was mutual. Laurie has worked at Brogan four times over the span of her long advertising career. She also worked for some big agencies, Leo Burnett and Campbell-Ewald, leading multi-million dollar campaigns for big brands and later had her own freelance company, Brainchild, delivering multi-million dollar ideas to smaller brands on a budget. She returned to Brogan full-time in 1995 as Partner and Creative Director.

Laurie oversees every detail of Brogan creative strategy and product. She sets a high bar for creative excellence. And it shows. Her knack for creating work with a strong emotional connection has earned standing ovations, made executive teams cheer and has, on occasion, even reduced clients to tears (of joy, that is). Laurie is an award magnet. Silver, gold and platinum decorate our conference room as her work over the years has drawn the attention and admiration of industry peers around the globe.

Laurie is active on many industry boards and committees. She is a devoted wife with two daughters. As an empty nester, Laurie is now drawn to mothering everyone under the age of 40 in the office.

Laurie's Blog Posts...

Should we "Just do it"? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanosecond to absorb your...
As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, marketing research...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.