Laurie Hix

Partner, Creative Director

Don’t let her sweetness fool you. Laurie is a rebel. A trailblazer. Only 3% of agency Creative Directors in the country—that’s country—are women, and Laurie is part of this elite sorority. Laurie is smart, passionate and a powerhouse. When you talk with her, you can see the wheels in her head turning. Her magnetic personality attracts talent, clients and big ideas.

We were first drawn to Laurie while she was still at the University of Notre Dame when we hired her to be our summer intern. The attraction was mutual. Laurie has worked at Brogan four times over the span of her long advertising career. She also worked for some big agencies, Leo Burnett and Campbell-Ewald, leading multi-million dollar campaigns for big brands and later had her own freelance company, Brainchild, delivering multi-million dollar ideas to smaller brands on a budget. She returned to Brogan full-time in 1995 as Partner and Creative Director.

Laurie oversees every detail of Brogan creative strategy and product. She sets a high bar for creative excellence. And it shows. Her knack for creating work with a strong emotional connection has earned standing ovations, made executive teams cheer and has, on occasion, even reduced clients to tears (of joy, that is). Laurie is an award magnet. Silver, gold and platinum decorate our conference room as her work over the years has drawn the attention and admiration of industry peers around the globe.

Laurie is active on many industry boards and committees. She is a devoted wife with two daughters. As an empty nester, Laurie is now drawn to mothering everyone under the age of 40 in the office.

Laurie's Blog Posts...

As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, marketing research...
Ten years ago, when I first became the creative director at Brogan & Partners, I wanted to know the secret to being a good one. After all, I’d worked with some of the greats over my years at Leo Burnett, Campbell-Ewald...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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