Julia Mastropaolo

Partner, Healthcare Director

It should come as no surprise that after years of experience in healthcare, Julia has acquired a terrific bedside manner. Her very aura projects, “There, there. Everything’s going to be just fine.” And it is. Julia’s focus and strategic marketing acumen, her media savvy and use of research gives her a unique perspective on where the strongest marketing opportunities are for our healthcare clients. She’s an expert in conducting extensive marketing audits and research, creating marketing communications plans and leading client branding efforts.

During her time at Brogan, Julia has been responsible for almost every healthcare organization, hospital and healthcare system that the agency has partnered with. Her significant successes are why she now directs strategic marketing planning and account services for all agency healthcare clients under our healthcare division.

Before Brogan, Julia operated her own healthcare marketing consulting business. Prior to that, she worked as a media planner and account executive for Lawler Ballard Advertising. She’s also worn the client's shoes—having served as the Director of Marketing for Baystate Medical Center, a 900-bed hospital in Springfield, Mass.

Julia graduated from Michigan State University with a BA in advertising and graphic design.

When she's not working, Julia enjoys yoga, watercolor painting and just about anything she can do outside. And she conducts focus groups at home with her physician husband, Marc.

Julia's Blog Posts...

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of website demise. VITAMIN B...
From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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