Birmingham, Mich., July 17, 2013 — The Scleroderma Foundation Michigan Chapter has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.
Brogan & Partners will act as the agency for all of the Scleroderma Foundation’s integrated marketing communications, including all branding strategy, creative production, public relations and social media. The work will begin immediately.
“The Michigan Chapter of the Scleroderma Foundation is excited to be working with Brogan & Partners to help grow awareness, build positive brand affinity and spark increased support across the state,” said Laura Dyas, executive director for the Scleroderma Foundation Michigan Chapter.
As part of the largest patient-based organization in the U.S., the Michigan Chapter of the Scleroderma Foundation is dedicated to providing the support, advocacy and research necessary to provide counsel for patients, and ultimately help discover a cure.
“While scleroderma is a rare, and often misunderstood disease, its impact is nonetheless devastating to the people it affects,” Davidson said. “Brogan & Partners is thrilled to be working with the Michigan Chapter to help generate critical awareness and drive financial support.”
About Scleroderma Foundation Michigan Chapter
As part of the largest patient-based organization in the U.S., the Michigan Chapter of the Scleroderma Foundation is dedicated to providing the support, advocacy and research necessary to provide counsel and ultimately help discover a cure for the disease. The organization raises donations annually through special events and annual giving programs. The operating revenue is used to provide patient outreach and education through nine support groups and statewide seminars, as well as support for national advocacy and research projects.
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.