BIRMINGHAM, Mich., Jan. 9, 2014—Pharmacy Advantage Specialty Pharmacy, headquartered in Troy, has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.
Brogan & Partners will work with Pharmacy Advantage to develop a more robust integrated marketing communications platform, with an emphasis on digital marketing strategy, creative production and corporate branding. The work will begin immediately.
“We are excited to work with Pharmacy Advantage, leveraging our agency’s 29 years of healthcare industry experience to help elevate the brand in the marketplace,” Davidson said. “Pharmacy Advantage has an amazing story to tell, providing exceptional care and expertise to people when they are terribly vulnerable.”
Pharmacy Advantage Specialty Pharmacy provides compassionate care and comprehensive Medication Therapy Management Programs to patients with acute and chronic conditions. Core programs offered include: Oncology, Hepatitis B and C, Multiple Sclerosis, Growth Hormone Deficiency, Fertility, Transplant, Rheumatoid Arthritis, Crohn’s Disease and other Autoimmune Disorders.
“Our team is thrilled to be working in collaboration with Brogan & Partners to develop a more vigorous message regarding our services and the resultant positive impact on patient health,” said Daniel Kus, BS Pharm, RPh., vice president of Pharmacy Advantage. “Our primary objective is to widely increase awareness of our patient-focused philosophy to the people who could really use our assistance.”
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.