Oakland University Hires Brogan & Partners as Agency of Record

Ellyn Davidson 02/08/19 - 3:30 pm

BIRMINGHAM, Mich., Feb. 8, 2019 — Oakland University (OU) has named Brogan & Partners Media Agency of record for consulting, planning, buying and stewardship. Brogan President Ellyn Davidson made the announcement.

“We are incredibly excited to be working with one of Michigan’s most coveted and respected universities,” Davidson said. “Oakland University strives to unlock the potential of individuals and leave a lasting impact on the world through the transformative power of education and research. It achieves this through an unfailing determination, tenacity and adaptiveness in delivering the highest quality programs, and an uncompromising ‘never give up’ attitude.”

OU selected Brogan & Partners after a comprehensive, national bid process.

“Brogan will be working closely with the University Communications and Marketing team along with the Admissions leadership and the Deans to command a greater share of voice in a cluttered, competitive marketplace,” said, John Young, OU vice president, communications and marketing.  “Brogan’s innovative media approach and impressive track record gives us great confidence that together, we will grow awareness, credibility and enrollment.”

About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, education, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue.

About Oakland University

Oakland University is recognized as a student-centered, doctoral research institution with a global perspective. As a public institution, we engage more than 19,300 graduate and undergraduate students in distinctive educational experiences that connect to the unique and diverse opportunities within and beyond our region.

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