BIRMINGHAM, Mich., Dec. 30, 2014—ComForCare, one of the nation’s leading home care franchise companies, is partnering with Brogan & Partners to develop a new brand platform. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.
Brogan & Partners’ work with ComForCare includes brand strategy and creative production. The work is already underway.
“We chose Brogan & Partners because of the agency’s experience in developing marketing campaigns that are built on strategy,” said Mark Armstrong, founder and chief executive officer for ComForCare. “They have had great success with a variety of brands—particularly in the healthcare industry—breaking through the clutter and helping companies connect more effectively with their core audience.”
Founded in Bloomfield Hills, Mich., ComForCare Senior Services has nearly 200 territories operating in the U.S., Canada and the U.K.
“ComForCare is a dynamic, successful brand in a burgeoning market,” Davidson said. “Still there’s a great deal of confusion and competition surrounding in home care services. A brand awareness campaign will help assert ComForCare’s leadership role, with emphasis on the company’s deep commitment to quality, proactive care.”
Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.