Carly Schiff has been promoted to Director of Web Experience at Brogan & Partners. Schiff earned the promotion after taking an increasing leadership role for website development while managing account director responsibilities.
“Carly has been a valuable member of the Brogan team for eight years,” said Ellyn Davidson, CEO and owner of Brogan & Partners. “Her knowledge and passion for web experience is unparalleled. We are thrilled to have her take on this new role and continue to elevate client websites.”
Schiff has a natural affinity for website development and is keen on mapping consumer behaviors online from problem to solution. She has been instrumental in the development and continuous improvement of client websites and landing pages, including Frankenmuth Insurance, HAP, Tamarack Camps, and most recently, Boost Home Healthcare and Hemlock Semiconductor Corporation.
“Since starting at Brogan, I have seen our web experience grow and blossom,” Schiff said. “We have become experts in user experience, consumer conversion, interaction-based problem solving and navigating the digital world. I’m grateful to work for an organization that values and invests in continually enhancing our digital skillset.”
Why Websites Are Her Thing
“I love problem solving. When we work on digital elements, we seek to understand our users and how they choose what to do next. Then, we get to create innovative solutions to make that process easier for them. I enjoy putting myself in the shoes of the user and determining how I’d navigate a website to make a decision. Plus, it is always evolving.
“Learning new trends and keeping up with consumer conversion tendencies is a great way to keep me on my toes. A website is a client’s face to the world. We get to make that face as pretty and functional as possible, and then we get to figure out how to make sure it stays that way. Lastly, building a website is a team sport. I enjoy collaborating with all facets of the agency to bring the pieces together.”
When the Michigan State University alum isn’t online solving for clients, you can find Schiff walking her pup, making a new recipe for friends, spoiling her niece and nephew or exploring the world.