[Birmingham, MI] – Brogan & Partners Convergence Marketing received three awards at the Twenty-Seventh Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. A national panel of judges chose the winners from among 4000 entries. The winning criteria were based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Brogan & Partners brought home one silver and two bronze awards for the following advertisements:
- Silver award for Covenant Healthcare “Future Prognosis” TV spot:
- Bronze award for Covenant Healthcare “Precision Matters” radio spot:
- Bronze award for Covenant Healthcare “Precision Matters” entire campaign:
“Our strategic branding approach effectively differentiates our healthcare clients, while making a strong emotional connection with the target audience,” said Julia Shea, partner at Brogan & Partners and Director of Brogan’s Healthcare Division. “Awards like these prove our approach is working.”
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.