BIRMINGHAM, Mich., May 29, 2014 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has been named a Gold and Bronze Summit Creative Award (SCA) winner for its work with Covenant HealthCare and Michigan-based social media platform memloom respectively, earning distinction among more than 5,000 entries from 24 countries.
Brogan & Partners was recognized with a Gold SCA for a Covenant HealthCare outdoor campaign featuring four clever service ads wrapped around city buses. Individual transit ads promoted Covenant maternity and baby care, surgical care and emergency and trauma care. The agency also won a Bronze SCA for print ads promoting memloom’s brand launch.
“Brogan’s transit strategy for Covenant HealthCare was based on disruption and emotion,” said Laurie Hix, creative director for Brogan & Partners. “The graphic design is completely transformative—changing a bus into a gargantuan, multiple baby stroller, in one execution and a surgically-precise, robotic arm in another. Consumers were not only compelled to consider the ads, they thoroughly enjoyed them.”
The SCA recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
“Great creative comes from great clients who recognize the opportunity, and allow us to do something that is different to break through,” Hix said. “Covenant HealthCare has long been a great client, and memloom is one of our newest great clients.”
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.
