BIRMINGHAM, Mich., Jan. 22, 2014—Brogan & Partners today announced that it has been selected agency of record for Frankenmuth Insurance. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.
“We are pleased to welcome Brogan & Partners as our new partner in supporting the Frankenmuth Insurance brand,” said Marcia Merando, director of marketing for Frankenmuth Insurance. “Brogan has a great track record of telling brand stories effectively, to spark greater awareness and drive consideration. Frankenmuth Insurance has nearly 150 years of incredible stories that Brogan will leverage to help us bolster brand awareness and create new marketing opportunities.”
In its new partnership, Brogan will support the Frankenmuth Insurance brand and the company’s broad portfolio of insurance service products. The agency will provide marketing strategy planning, creative development and media planning services for integrated campaigns that will incorporate both traditional and emerging media.
“Frankenmuth Insurance has an incredible history of helping people effectively manage risk in their lives – whether personal or professional,” Davidson said. “We are inspired by the work they do every day. We see tremendous potential in the business, and look forward to helping them elevate the brand.”
About Frankenmuth Insurance
Frankenmuth Insurance is headquartered in Frankenmuth, Michigan. The property/casualty insurance company was founded in 1868 by Bavarian settlers and has grown into a regional carrier providing insurance protection through independent agents to policyholders in Michigan, Indiana, Illinois, Ohio, Wisconsin, Tennessee, Georgia, Alabama, Kentucky, North Carolina, and South Carolina. For more information, visit www.fmins.com.
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.