Five agency ads chosen among
[Birmingham, MI] – Brogan & Partners Convergence Marketing received five awards at the Twenty-Sixth Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. A national panel of judges chose the winners from among 3600 entries. The winning criteria were based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Brogan & Partners brought home two gold, two silver and one merit award for the following advertisements:
Gold award for Michigan Department of Community Health:
“Mom’s Voice” TV spot
Gold award for St. John Health:
“The Healing Power of Music” CD
Silver award for St. John Health “Nurse Recruitment” direct mail:
Nurse Recruitment Certificate Letter
Nurse Recruitment Certificate
Silver award for St. John Health:
“Cancer Opera” radio spot
Merit award for North Carolina Department of Health & Human Services:
“Game Show Signs” TV spot
“We’re thrilled to be recognized again for our healthcare marketing,” said Julia Shea, partner at Brogan & Partners and Director of Brogan’s Healthcare Division. “Our strategic branding approach effectively differentiates our healthcare clients, while making a strong emotional connection with the target audience. Awards like these prove our approach is working.”
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.