[Birmingham, MI] – At the Annual Conference of State Tourism Directors held in Minneapolis last week, Michigan tourism advertising was honored as the "Best State Television Advertising" by the National Council of State Tourism Directors at their annual Mercury Awards presentation.
[Birmingham, MI] – At the Annual Conference of State Tourism Directors held in Minneapolis last week, Michigan tourism advertising was honored as the "Best State Television Advertising" by the National Council of State Tourism Directors at their annual Mercury Awards presentation.
Travel Michigan submitted the entry for most effective television advertising. The advertising is judged annually for both creativity and results. According to the Travel Michigan entry, the $3.4 million advertising campaign created by Brogan & Partners for the state's 2005 promotional campaign generated the highest number of consumer inquiries ever recorded by the state; it generated 890,000 incremental visitors and a minimum of $165 million in incremental visitor spending.
"We are thrilled that our creative and strategic work on behalf of Travel Michigan again has earned Michigan the respect of the national tourism industry," said Marcie Brogan. "By entering our work, Travel Michigan was clearly pleased with the results they received also. While the respect of peers is nice, results for the taxpayers are even better. We have always done our best to deliver the highest quality work for the state, and once again our efforts paid dividends for the taxpayers."
This is the third time in four years that Michigan's tourism advertising, created by Brogan & Partners, has received a Mercury Award for both creativity and effectiveness by the National Association of State Tourism Directors.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
