Raleigh, NC – Brogan & Partners Convergence Marketing announced today that the agency won two honors at this year's North Carolina Association of Convention and Visitor Bureau's Annual Awards Banquet, including the highest honor given for a print ad. The Raleigh agency received a Platinum Award for the Best Trade Print Ad and a Gold Award for Best Destination Marketing Initiative, both for projects completed with the Greater Raleigh Convention and Visitors Bureau (GRCVB).
Raleigh, NC – Brogan & Partners Convergence Marketing announced today that the agency won two honors at this year's North Carolina Association of Convention and Visitor Bureau's Annual Awards Banquet, including the highest honor given for a print ad. The Raleigh agency received a Platinum Award for the Best Trade Print Ad and a Gold Award for Best Destination Marketing Initiative, both for projects completed with the Greater Raleigh Convention and Visitors Bureau (GRCVB).
The Platinum winner was targeted at meeting planners in hopes of communicating the expanding and improving credentials of the Raleigh area. The ad, with tagline "Meet the new Raleigh," touched on the city's increase of meeting spots and luxury hotels, its larger airport, and reenergized downtown area. These were integrated into the "City Life, Carolina Style" theme that Brogan & Partners developed earlier for the GRCVB.
Partly as a result of this print advertisement and its placements, the number of room nights booked from January 2006 to April 2007 doubled. Accordingly, the economic impact swelled from $32 million to $57.8 million, an increase of over 80%.
Brogan & Partners also collaborated with the Greater Raleigh Convention and Visitors Bureau to promote the Monet in Normandy exhibition and the corresponding French experiences, a campaign that earned the Gold Award for Best Destination Marketing Initiative at the banquet. The campaign encouraged visitors to indulge in French cooking classes, wine tasting, and to take advantage of shopping and hotel specials, ultimately extending their stay in the capital city. As a result, the North Carolina Museum of Art exhibition attracted more than 214,000 visitors from all 50 states and various countries, boosting the Wake County economy by $24.3 million dollars, over double the projected revenue for the exhibit.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
