(Birmingham, Mich. April 18, 2012) – Ellyn Davidson, Managing Partner of Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, will be a featured session speaker at the third annual M2W®HW™– The Marketing Health & Wellness To Women Conference on Thursday, April 26 at the Hard Rock Hotel in Chicago. Davidson’s presentation to health and wellness marketers will focus on leveraging social media strategies to successfully connect and engage consumers.
In her presentation, Davidson, who has 18 years of experience in advertising, marketing and social media with a special emphasis in healthcare and campaigns targeting women, will discuss the importance of developing a social media strategy and the critical steps that marketers often miss such as proper planning, approved responses, monitoring and listening.
Davidson discovered the power of social media and healthcare through her own very personal experience several years ago when she was diagnosed and treated for breast cancer. Throughout her surgeries and treatment, she discovered blogging, forums, message boards and Facebook and used the new tools available to you as a patient. Today, Davidson is a four-year breast cancer survivor and continues to use social media to advocate, fundraise and volunteer in the breast cancer community.
M2W®-HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society, Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWomen; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, CMPI, Bcureful, Look Good… Feel Better; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.
For complete information call 860.724.2649 x11.
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROIfor its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.
# # #
Media Contact: Monica Luoma, PublicCity PR mluoma@publiccitypr.net 586-612-8220
