(Birmingham, Mich. June 13, 2012) – Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of CoventryCares of Michigan to its growing client roster. The announcement was made today by Ellyn Davidson, managing partner for Brogan & Partners.
CoventryCares of Michigan, headquartered in Detroit, is a health care provider to Michigan’s Medicaid and MiChild members. Brogan was retained by the organization to develop a marketing communications plan and launch its new brand, as it transitions to CoventryCares of Michigan from Omnicare Health Plan.
“We are proud to be selected as CoventryCares of Michigan’s strategic partner to assist with their branding and marketing needs as they transition from their former identity as Omnicare,” said Davidson. “It’s an exciting opportunity to help their team increase CoventryCare’s brand awareness and positioning within their industry.”
About CoventryCares of Michigan
CoventryCares of Michigan is a Medicaid health plan serving Wayne, Oakland, Kalamazoo, Cass and St. Joseph counties and a MI Child provider in Wayne, Oakland, Macomb, Cass, Hillsdale, Kalamazoo and St. Joseph counties.
About Coventry Health Care, Inc.
Coventry Health Care is a diversified national managed health care company based in Bethesda, Maryland, operating health plans, insurance companies, network rental and workers’ compensation services companies. Coventry provides a full range of risk and fee-based managed care products and services to a broad cross section of individuals, employer and government-funded groups, government agencies, and other insurance carriers and administrators.
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit brogan.com.
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Media Contact: Hope Brown, PublicCity PR – hbrown@publiccitypr.net; 248.346.3399
