BIRMINGHAM, Mich., May 5, 2022—Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won 3 golds, a bronze and a merit at the 39th Annual Healthcare Advertising Awards. Brogan won gold in the COVID marketing campaign category for their “My Why” campaign for the Michigan Department of Health and Human Services (MDHHS). They also won gold for MDHHS in the outdoor category for a clever fall mask campaign using Halloween characters. And they won a gold for social media content for the “Young at Home” video they created for the Health Care Association of Louisiana. Brogan also was recognized for vaccination promotion with a bronze award for the video “Homework” for MDHHS as well as a merit award for the tv spot “Reasons” for Wayne County.
“It is a privilege to help our clients who are at the forefront of this pandemic saving lives and protecting our neighbors,” says Creative Director, Laurie Hix. “These awards show how our messaging is moving the needle to get people vaccinated and resonating with our peers in healthcare.”
The 39th Annual Healthcare Advertising Awards is sponsored by Healthcare Marketing Report and is considered the largest and most widely respected healthcare advertising awards competition. With more than 4,400 entries submitted, a national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
About Brogan & Partners
Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand, and grow business. Since 1984, our work has attracted brands large, medium, and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement, and revenue.