Lori Bahnmueller's blog

The 10 most popular marketing blogs of 2015 and why.

Brogan & Partners has been blogging on its website for nearly 10 years. In fact, our most popular blogs—those that drive the most traffic to our website—were published some eight years ago. Good blog content is like a good investment...Read more

Facebook's new features pressure businesses to improve customer service.

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced new features that enable business pages to...Read more

Shutdown and Slow Shop with me.

Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger...Read more

GE mocks its brainy workforce to recruit talent and build brand.

I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I might say energy solutions or something equally...Read more

Credit cards making a comeback, Gen X leads the charge.

The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capital One even stopped pestering people...Read more

Barbie’s new YouTube video speaks Gen We.

I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect...Read more

Millennial women defy marketing labels.

Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform marketing and advertising strategy. For example, Generation Xers are notoriously skeptical and...Read more

Laughing all the way to the bank: Millennials and money.

It’s not easy for a bank to be funny. Banking is serious business, and bankers tend to take themselves seriously. So, when it comes to bank advertising—you guessed it—pretty serious. How serious? American dream serious. Starting a family serious. Getting...Read more

Consumers Energy, Dow Chemical, GE target Gen We. Why?

Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, partnering with YouTube celeb...Read more

5 tips to jumpstart your inbound marketing strategy now.

Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this angle harder to reach consumers. For...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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