Abigail Wilkins's blog

5 tips teens can teach your brand about social media success.

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the social media revolution now...Read more

At-home DNA kits help consumers take control of their health.

Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom. In recent years, companies like Ancestry...Read more

A clothing store with no clothes? Nordstrom Local reinvents retail.

Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online. With the rise of online companies like Amazon, retailers are struggling...Read more

Nostalgia marketing is winning with Millennials: How your brand can benefit.

Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days. They use apps like Timehop to resurface pictures from the past and are willing to pay top-dollar...Read more

5 holiday ads going viral for all the right reasons.

The Black Friday deals are (mostly) over and Cyber Monday has officially passed. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and promotions to deeper, more important...Read more
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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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